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New Website and Sale-A-Bration

New Website and Sale-A-Bration

Wednesday, September 22nd

Hello again, True Gem Community! Our team is overwhelmed with gratitude after receiving such a warm response from you all upon the launch of our new website. We are deeply appreciative of your kindness, patience, and open feedback as we work through the kinks that inevitably present themselves when pushing a website live on a completely new and improved platform.

Although our Sale-A-Bration was initially set to expire tomorrow, we have received communication from so many of you who are interested in purchasing in the very near future. With this in mind, we have decided to extend this promotion through the weekend!

Use the promo code THANKYOU10 to enjoy 10% off your purchase now through Monday 9/27 at 11 am CT.*

*Custom Designs through our team are not eligible for this discount. This promotion applies to all products available for purchase directly through our website.

Thursday, September 16th

Hello, True Gem Community! We are thrilled to finally share the launch of our new website! As of Monday morning, the True Gem Team held our breath and quietly pushed our website live on a new and improved platform with more functionality than ever before:

  • Ring Builder: Create your favorite True Gem design with your choice of center stone shape and size
  • Shop TrueGem Moissanite or TrueGem Lab Grown Diamonds: Stones can be purchased alone or included in the design of your personalized True Gem ring
  • Eco Fairmined Gold: We are honored to now offer Eco Fairmined Gold in addition to our recycled 18k gold and platinum. You can read more about Eco Fairmined Gold here!
  • New Financing Options: When you choose Klarna at checkout, you’ll get the option to shop now and pay later for your purchase
  • Live Chat Box: We are here to help from 10 am to 7 pm CT, Monday through Saturday via the Live Chat Box embedded in the bottom, right-hand corner of our site
  • And we are already hard at work on the next phase of updates that will include even more functionality!

To celebrate the arrival of this highly anticipated website launch, we are holding a week-long sale on ALL products.* This promotion is our way of saying “Thank you!” to each and every one of you who have waited so patiently over the last few years as our small team worked tirelessly to bring our vision to life. Another piece of what makes this sale so special is that Engagement Rings and Center Stones (including Lab Grown Diamonds!) will also be eligible for this discount - our True Gem community knows how rare this is!

Use the promo code THANKYOU10 today through next Thursday 9/23 at 11 am CT to take advantage of this unprecedented promotion!*

*Custom Designs through our team are not eligible for this discount. This promotion applies to all products available for purchase directly through our website.

This new website has been a long time coming! We are deeply appreciative for the support this community has shown along the way. Keep in mind, this site was built by humans, and you are likely to come across errors as you peruse the site. Please don’t be shy about sending along any mistakes you may find! This website has become our love letter to this community and we are deeply grateful for your continued patience and support as we embark on Phase II of this site.

Stay tuned for future updates, new features, and some of our most exciting design launches to date!

Also in Blog

Introducing The Maya Demi Band!

We’re thrilled to introduce our True Gem community to the newest member of our Maya family: The Maya Demi. Inspired by our beloved Maya Band, this design features “demi” style stone placement with a seamless transition to a buttery-smooth band.
Shop More, Save More: Our Big Sale Is Here!

We are excited to say that our biggest sale of 2023 is here! The more you spend, the more you save when you shop our Big Sale starting today through August 20 at 11:59pm CT. What makes this sale so special? Watch the video above or read the excerpts below from our founder, Lynne Armstrong! 
FRESH DROP: Bold Metals, Chic Silhouettes
FRESH DROP: Bold Metals, Chic Silhouettes

Hello, True Gem Community!

We're kicking off this month by dropping a handful of bold new rings and unisex bands that are sure to make a statement, whether as a representation of your love story or your personal journey