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Introducing The True Gem's New Lifestyle Jewelry Collection: Part Two. This year, we are thrilled to introduce the second installment of our lifestyle jewelry collection, curated in collaboration with our trusted manufacturing partners who share our commitment to ethical practices and quality craftsmanship. 

At The True Gem, we have always strived to bring you jewelry that reflects our core values, ethics, responsibility, and attainable luxury. This year, we’re thrilled to announce an exciting new chapter in our journey. We are expanding our collection by partnering with carefully chosen manufacturers within the jewelry industry, selected for their shared commitment to our ethos of transparency and sustainability

We’re bringing in all the sparkle you could wish for with our annual Holiday Sale! For a limited time, we’re offering exclusive discounts on our entire collection of fine jewelry, including engagement rings, wedding bands, and lifestyle pieces. Whether you’re on the lookout for a timeless engagement ring or a piece that adds a bit of holiday sparkle to your everyday style, discover the perfect gift for those you love with up to 20% off!

Introducing brand new classic engagement rings! Shop our latest designs, and enjoy 15% off through Wednesday, October 30th at 11:59pm CT. Use code: NEW15

We are excited to introduce our newest extension to our beloved Maya Collection, along with a batch of brand new contoured and open bands for you to fall in love with. Use code: NEW15through October 16th at 11:59pm CT and enjoy 15% off these timeless new designs!

We’re thrilled to announce that our Summer Annual Sale is finally here, and it’s our biggest one of 2024! The more you spend, the more you save when you shop our Big Sale starting today Monday, June 3, through Monday, June 17 at 11:59pm CT. Watch the video or read the excerpts below from our founder, Lynne Armstrong, to see what makes this sake so special!  

As we grow and evolve as individuals and as couples, so does our personal aesthetic! With this in mind, we’re excited to offer our communityThe True Gem Trade-In Program. If you currently own a True Gem piece, and you are interested inupgrading or you want to discover something entirely new to call forever yours,then our Trade-In Program was designed just for you.Keep reading below to learn all about how it works.

With diamonds being the official birthstone for April, we’d like to dedicate the entire month to special savings on lab grown diamonds and our diamond alternative center stone, Moissanite, starting todayMonday, April 1st through Tuesday, April 30th at 11:59pm CT!  

It’s time to spring for the ring with fresh new engagement rings and wedding bands to celebrate your love. Today, we’re beyond excited to drop seven out of fifteen new designs within our highly anticipated Bridal Drop.Shop our newest pieces and save 15% off today through Thursday, March 21st at 11:59pm CTusing code: SPRING15.

Valentine’s Day is meant to embrace the love you share with yourself, your friends, family, or your special someone. As a company that was founded on the joy of love and connection, we’d like to continue spreading the love with our very own Valentine Giveaway!

Hi True Gem community! In celebration of Valentine’s Day this year, we’d like to invite you, your special someone, and your crew to our Valentine Showroom Event Saturday, February 10from 10am - 7pm CT. 

Hi True Gem community! We’d like to celebrate this year with a special love letter to you through brand new Valentine’s Day designs we’ve crafted to commemorate the relationship you hold with yourself, or with someone special.