Enter our Gratitude Giveaway for a chance to win $2,500 and a custom design session with the team!

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Enter our Gratitude Giveaway for a chance to win $2,500 and a custom design session with the team!

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Black Friday and Cyber Monday Sale!

Let the Black Friday and Cyber Monday savings begin! We’re thrilled to announce our much anticipatedBlack Friday and Cyber Monday Saleto our True Gem community beginning today Friday, November 17th, and concluding Monday, November 27th at 11:59pm CT.
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Gratitude Giveaway!

The connection we share with our True Gem community is a priceless gift for which we are forever grateful. Crafting ethical pieces of jewelry that become a part of your lives is a special privilege. To recognize our community and show you how much we appreciate being part of your life’s special moments, we’re hosting ourGratitude Giveaway! This giveaway is open for submissions today November, 15th through December 10th at 11:59pm CT. 
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Lynne’s Birthday Drop: 22 New Designs!

This month we’re celebrating an extra-special milestone at The True Gem. Our founder, Lynne Armstrong, is commemorating her 40th birthday with the release of 22 brand new designs! 
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Holiday Sale: More Gifts, More Savings!

Hello, True Gem Community! As the holiday season rolls in, we’re excited to launch our annual Holiday Sale. The more you spend, the more you save!Our True Gem Holiday Sale begins today Wednesday, November 1st, and concludes Tuesday, November 14th at 11:59pm CT.
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Introducing The Maya Demi Band!

We’re thrilled to introduce our True Gem community to the newest member of our Maya family: The Maya Demi. Inspired by our beloved Maya Band, this design features “demi” style stone placement with a seamless transition to a buttery-smooth band.
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Shop More, Save More: Our Big Sale Is Here!

We are excited to say that our biggest sale of 2023 is here! The more you spend, the more you save when you shop our Big Sale starting today through August 20 at 11:59pm CT. What makes this sale so special? Watch the video above or read the excerpts below from our founder, Lynne Armstrong! 
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FRESH DROP: Bold Metals, Chic Silhouettes

Hello, True Gem Community!

We're kicking off this month by dropping a handful of bold new rings and unisex bands that are sure to make a statement, whether as a representation of your love story or your personal journey

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SALE: Vaulted and Discontinued Designs + Sample Sale Pieces!

Hello, True Gem Community! We are thrilled to reintroduce our highly anticipated Vault Sale, this time in a brand new way, with the addition of Discontinued designs and our first ever Sample Sale.
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Introducing The Maya Petite Bands!

Hello, True Gem Community! 

We are so excited to finally share that we have expanded our collection of Maya Bands to now include petite wedding band sizes in a few of our most popular shapes! Our TG Community has encouraged us to add a smaller, more delicate version of our bold Maya Bands and we are thrilled that the day is finally here!

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Valentine's Day In Stock Collection + Financing

Hello, True Gem Community!

We are so excited to share that we have added more lab grown diamond engagement rings, unisex wedding bands, and lifestyle pieces to our In Stock Collection just in time for Valentine’s Day, and we could not be more excited to help you find the perfect V-Day gift for your partner, your bestie, or yourself! 

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Introducing The Intention Signet Ring!

Hello, True Gem Community! Today, we bring you our first launch of 2023 and it’s a special one. Creating meaningful fine jewelry is a privilege that brings our team a tremendous amount of joy. We have such a unique opportunity to be a part of the commitment process between partners, honoring life achievements, and even celebrating the growth of families.
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Valentine's Day Quick Ship Collection + Financing

Hello, True Gem Community! We are so excited to enter this season of love by relaunching our Quick Ship Collection for Valentine’s Day! As this day nears, we would like to make the process of gifting as easy as possible.
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