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Valentine Showroom Event: Find Your V-Day Gift In-Person!

Hi True Gem community! In celebration of Valentine’s Day this year, we’d like to invite you, your special someone, and your crew to our Valentine Showroom Event Saturday, February 10from 10am - 7pm CT. 
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Celebrating Valentine’s Day: New Designs from the Heart!

Hi True Gem community! We’d like to celebrate this year with a special love letter to you through brand new Valentine’s Day designs we’ve crafted to commemorate the relationship you hold with yourself, or with someone special. 
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Introducing Our 2024 True Gem Ambassadors!

We are thrilled to announce our 2024 True Gem Ambassadors! We started the TG Ambassador Program in 2020 with the intention of diversifying the jewelry community by amplifying the voices of our True Gem Community. Diversity to us was more than just showing our designs on different sizes and skin tones; it was about sharing the perspectives, passions, and life experiences of individual people.
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Last Minute Gifting: Shop our In Stock Sale!

If you’re in search of that perfect last minute gift, we are offering our community one final opportunity to shop and save in 2023! Launching todayWednesday, December 6th, concluding Wednesday, December 13th at 11:59pm CT Shop ourIn Stock Collections and save20% off on all ready-made pieces! 

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Black Friday and Cyber Monday Sale!

Let the Black Friday and Cyber Monday savings begin! We’re thrilled to announce our much anticipatedBlack Friday and Cyber Monday Saleto our True Gem community beginning today Friday, November 17th, and concluding Monday, November 27th at 11:59pm CT.
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Gratitude Giveaway!

The connection we share with our True Gem community is a priceless gift for which we are forever grateful. Crafting ethical pieces of jewelry that become a part of your lives is a special privilege. To recognize our community and show you how much we appreciate being part of your life’s special moments, we’re hosting ourGratitude Giveaway! This giveaway is open for submissions today November, 15th through December 10th at 11:59pm CT. 
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Lynne’s Birthday Drop: 22 New Designs!

This month we’re celebrating an extra-special milestone at The True Gem. Our founder, Lynne Armstrong, is commemorating her 40th birthday with the release of 22 brand new designs! 
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Holiday Sale: More Gifts, More Savings!

Hello, True Gem Community! As the holiday season rolls in, we’re excited to launch our annual Holiday Sale. The more you spend, the more you save!Our True Gem Holiday Sale begins today Wednesday, November 1st, and concludes Tuesday, November 14th at 11:59pm CT.
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Introducing The Maya Demi Band!

We’re thrilled to introduce our True Gem community to the newest member of our Maya family: The Maya Demi. Inspired by our beloved Maya Band, this design features “demi” style stone placement with a seamless transition to a buttery-smooth band.
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Shop More, Save More: Our Big Sale Is Here!

We are excited to say that our biggest sale of 2023 is here! The more you spend, the more you save when you shop our Big Sale starting today through August 20 at 11:59pm CT. What makes this sale so special? Watch the video above or read the excerpts below from our founder, Lynne Armstrong! 
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FRESH DROP: Bold Metals, Chic Silhouettes

Hello, True Gem Community!

We're kicking off this month by dropping a handful of bold new rings and unisex bands that are sure to make a statement, whether as a representation of your love story or your personal journey

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SALE: Vaulted and Discontinued Designs + Sample Sale Pieces!

Hello, True Gem Community! We are thrilled to reintroduce our highly anticipated Vault Sale, this time in a brand new way, with the addition of Discontinued designs and our first ever Sample Sale.
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