Use promo code GEM15to receive 15% off your center stone


Your Jewelry Box is Empty

Our Prices Are Changing

Our Prices Are Changing

Hello True Gem Community,

We have all experienced the rapid changes in our markets and supply chains over the past few years. Every single one of us has felt the squeeze of inflation and been forced to face the reality of evolving circumstances. Planning for the future is more tentative than ever before and collectively stepping into the future suddenly requires a bit more courage and resolve.

Today the obstacles we are facing as a fine jewelry company include volatile gold pricing, which has hit highs of $2050.00/oz, and ranges from a 10-30% increase over last year. The price of melee (the tiny diamonds in our ring settings/bands/etc.) has, on average, increased 27-34% over the last 6-8 months. Moreover, shipping costs have nearly doubled. 

 All this to say, we will be undergoing a price increase on our engagement & wedding rings this summer. This increase will be in a range of approximately 5-10% depending on the necessary metal and melee required per piece. This price increase will go live Thursday June 23rd, 2022.

Over the past year, we have collected this data and monitored these hikes in our cost of goods with the mindset of being thoughtful and patient in our response.

This team has very intentionally held out on adjusting our pricing up until this point, absorbing the increasing costs instead. We cannot, however, fight these circumstances for long and remain a viable and healthy company. Simply put, it costs more to live in 2022 in every way and we all feel it.

Everyday, we face creative problem solving guided by our ethos of nurturing our people, honoring our clients, and preserving the health of our business. We want to be thoughtful, responsible, and operable long term to service our clients and community. While this price increase wasn’t in our plans for 2022, operating our small business in the climate of the past two years has required this team to get comfortable throwing out our game plan and starting over from scratch.

We are here for questions and further discussion. It is deeply important to us that we get this information in front of our TG community as soon as possible. Our intentions are to give our clients ample opportunity to consider upcoming orders fully informed and equipped to make the best possible decisions for your individual circumstances.

Transparency is profoundly important to us, as well as offering our True Gem community ethical, attainable, and beautiful jewelry to be proud of. Thank you for believing in us and for empowering us to continue designing, creating, and offering jewelry that honors our ethos.

Lynne Armstrong

Founder, CCO

The True Gem

Also in Blog

Introducing our Trade-In Program!
Introducing our Trade-In Program!

As we grow and evolve as individuals and as couples, so does our personal aesthetic! With this in mind, we’re excited to offer our communityThe True Gem Trade-In Program. If you currently own a True Gem piece, and you are interested inupgrading or you want to discover something entirely new to call forever yours,then our Trade-In Program was designed just for you.Keep reading below to learn all about how it works.
April Promo: Save on Diamond & Moissanite Center Stones!
April Promo: Save on Diamond & Moissanite Center Stones!

With diamonds being the official birthstone for April, we’d like to dedicate the entire month to special savings on lab grown diamonds and our diamond alternative center stone, Moissanite, starting todayMonday, April 1st through Tuesday, April 30th at 11:59pm CT!  
The Bridal Drop:  New Designs for the Conscious Bride
The Bridal Drop: New Designs for the Conscious Bride

It’s time to spring for the ring with fresh new engagement rings and wedding bands to celebrate your love. Today, we’re beyond excited to drop seven out of fifteen new designs within our highly anticipated Bridal Drop.Shop our newest pieces and save 15% off today through Thursday, March 21st at 11:59pm CTusing code: SPRING15.