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Happy New Year, True Gem Community! As we enter into 2022, we want to take a moment to look back over the past 22 months and recognize the tremendous amount of growth and change that has been required of us as a community and as individuals. Our world has been turned upside down and surviving such rapid and immeasurable change has been transformative for us all.
As human beings and as a small business, we have learned the significance of human connection and community. We have been humbled by the importance of agility and resilience in the face of uncertainty. We have constantly shifted, adjusted, and re-adjusted since 2020. These lessons have taught us to lean in to our own evolution. So as we embrace who we are today, we are excited to share who we are becoming with this community. The True Gem Company is more than just an engagement ring company or a retailer for moissanite and lab-grown diamonds. We are a lifestyle brand, a community who values authenticity over perfection and people and the planet over profit. We are a fine jewelry company who is devoted to challenging ourselves and our industry to be better. We are a company who can grow and change alongside the community we cherish: and that’s why we are re-launching our Lifestyle Collection today.
At the heart of it, this collection was inspired by you, our True Gem Community! Our hope is that you see yourselves reflected in these thoughtful pieces. Our lifestyle collection is designed to do more than just make you look good–it’s to make you feel good. We want you to feel seen and celebrated, whether you are new to fine jewelry or have a lifelong, curated collection. We want you to feel like you can express your style and creativity in a way that aligns with your values. Most importantly, we want you to feel proud of who you are, how far you’ve come, and who you’re becoming.
We are so proud of you.
The True Gem Team
Details about The True Gem Lifestyle Collection:
Now through January 16th until 11:59pm, use code LIFESTYLE15 for 15% off your purchase of any lifestyle piece. Additionally, all True Gem Members will receive double points on any purchase during the promotional period.
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